Manager, Membership & Marketing

Club Management Association of Canada

703 Evans Avenue, Etobicoke, ON (Hybrid, 2-3 days/week in office)

Reporting to the Chief Operating Officer, the Manager, Membership & Marketing, will drive the association’s marketing strategy, working alongside the team to execute all aspects of the marketing department’s day-to-day initiatives translating business objectives into actionable marketing strategies. The Manager, Membership & Marketing, oversees the full membership lifecycle, ensuring members receive timely service, communication, support, and engagement opportunities. This role helps drive membership growth through recruitment, retention strategies, and relationship management. This role regularly interacts with members and provides excellent customer service, so members feel supported by CMAC and understand the value of their membership.

The Manager, Membership & Marketing will also lead the association’s communications efforts including, but not limited to, Club Management Quarterly magazine, event promotion and social media efforts. Finally, this role will work closely to strengthen partner and sponsor relationships.

This is a high-impact role and a key contributor in marketing execution, membership growth, and business development. This role is both strategic and tactical; ideally suited for someone who can wear different hats and thrives in such an environment.

Key Responsibilities

Membership Marketing & Administration

Manage all membership processes, including onboarding, renewals, and communications
Develop and execute strategies to retain existing members and recruit new ones
Process new member applications, including setting up member profiles in the database and ensuring all information is complete for reports and statistical purposes
Coordinate the annual membership renewal process
Host quarterly Member Orientation Calls to support onboarding and engagement of new members
Prepare membership reports on a monthly basis
Identify and recommend improvements to membership processes
Working with the COO/CEO, coordinate the delivery of the annual club industry insights survey and member compensation surveys
Create an annual member satisfaction/exit survey process (and RFP) in conjunction with the Membership Committee to ensure we continue to satisfy member needs
Facilitate the meeting schedule and agenda for the Membership Committee, including email reminders with agendas, past minutes and additional meeting materials
Record minutes of the Membership Committee meetings
Work with the COO to develop and manage the department budget

Communications

Ensure the CMAC website is current by updating content on a regular basis
Prepare broadcast emails as required to support programs and services and communicate information to members on a timely basis
Create an annual communications calendar to support CMAC education and events
Work with an offsite social media consultant to develop a robust campaign to support the annual communications goals
Maintain the CMAC Brand Guidelines
Maintain the editorial calendar for the Club Management Quarterly magazine and follow up with authors, advertisers, and the production company
Manage the Editorial Advisory Committee, ensuring articles from each issue of the magazine are archived on the website and copies of each issue are distributed to the authors
Prepare and coordinate content for the Association’s Annual Report
Collaborate with colleagues on the delivery of the annual CMAC Leadership Forum

Business Development

Design membership acquisition strategies
Research non-members clubs across Canada; discover, qualify and engage leads; develop robust sales trips for the CEO and/or president
Research, create and arrange additional member benefits for CMAC by working with industry vendors
Develop, foster, and maintain ongoing relationships with sponsors and/or prospective partners, reporting to the COO/CEO
Solicit and engage national and/or regional sponsors, ideally into multi-year agreements
Work with the CMAC event team to develop the sponsorship prospectus for large events and assist with trade show exhibitor sales/management
Track sponsor/partner assets and deliverables to ensure entitlements are fulfilled throughout the year
Plan and deliver annual appreciation or events for partners and sponsors

Requirements

The ideal candidate will be detail-oriented, proactive, diligent, and flexible. Other key qualifications include:

Bachelor's Degree in Marketing, Business, or Communications
3-5 years of marketing experience, ideally within a member-based organization
Experience working with volunteers
Strong integrated marketing campaign and project management skills. Ability to handle multiple projects concurrently and consistently meet deadlines while maintaining high quality of the deliverables.
Must have proficient knowledge of all relevant social channels and digital platforms
Proficient in MS Office (Outlook, Word, Excel, PowerPoint); customer relationship management databases and design platforms (Canva)
Self-motivated with ability to work under pressure
Exceptional verbal/written communication skills - grammar, spelling, and proofreading
Bilingual (French) considered an asset
Prior experience in a private club environment and/or knowledge of the industry considered an asset

To be considered for this opportunity, please send your resume with cover letter and salary expectations to: hr@thecmac.ca referencing MANAGER, MEMBERSHIP & MARKETING in the subject line. We will be contacting and interviewing candidates as resumes are received. This role is a newly created position and is available immediately.

Inclusion & Diversity at CMAC

CMAC is an equal opportunity employer committed to building and sustaining an inclusive and equitable working environment. We encourage and welcome applications from all intersectional walks of life.

We believe that the collective strength of our diverse experiences, perspectives, and talents enriches our organization and reflects the dynamic industry we serve. Our hiring practices are grounded in fairness, respect, and the recognition of individual merit.

Accessibility at CMAC

CMAC is committed to providing an inclusive recruitment process and workplace. If you require accommodation at any stage of the hiring process, including application, interviews, assessments, or onboarding, please contact us at hr@thecmac.ca. We will work with you to meet your needs in a way that respects your dignity and independence.